This weekend, thousands of affiliate marketers logged into their Google Adwords accounts to find their ads inactive because the bid price had soared from a few cents to $5 or even $10. Yes, it was another ‘slap’ from Google. Within hours the forums were full of disgruntled affiliate marketers getting together to try to work out what they were being penalized for – because Google won’t tell. Evidence is still coming in but it seems that Google are again using bid prices to try to enforce what are technically just guidelines or advice, not rules.
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