The sad news was broken yesterday in an email from the marketing manager at Kingdom Of Pets.
Yes, from Monday February 2nd, SitStayFetch will be no more.
But fear not, Clickbank affiliates around the globe!
You don’t need to rush to a new browser tab to seek out a family member’s Amazon Associate link to place your order for a black armband. There is still hope.
The star of the four-legged section of the Clickbank marketplace is not yet headed for the Great Obedience School In The Sky.
Because SitStayFetch is morphing into …
… drum roll …
… wait for it …
‘Secrets To Dog Training’.
Why? Good question. Surely I am not the only one who thinks this is a HUGE mistake?
SitStayFetch was a great title! Short, snappy, memorable, even a little quirky, perhaps, in its appealing lack of spaces between the words. OK, ‘Secrets To Dog Training’ has the magic word ‘secrets’ in it, but what about ‘dog training’? Is that sexy? Is it hot? No.
It’s not even memorable. “Now what was that ebook that kind woman with all the labradors was just telling me about,” our prospect will say to herself as she returns from another totally exhausting excursion with the uncontrollable Prince. “Dog Training Secrets? Secrets To Training A Dog? Secrets Of Dog Training? … let’s look in Google … oh no, there are hundreds of dog training ebooks and they all sound exactly the same …”
I wrote back to the marketing manager and told her what I thought. Which was, basically, that ‘Secrets To Dog Training’ would make a great SUBtitle. I even went so far as to use the word ‘boring’.
The reply was that they have given it a lot of thought. “The reason for the name change is to provide people with a sense that they are unearthing the Secrets To Dog Training as opposed to just learning how to tell their dog to sit, stay and fetch,” she says.
OK, but that’s like I said … it makes a great SUBtitle.
She goes on to say, “Nine times out of ten it is the owner that needs training (as the book states) and so we thought Secrets to Dog Training is an empowering brand for somebody looking to make such a significant purchase and change their relationship with their dog for good.”
But what do they want, these desperate owners of dysfunctional dogs? Do they want to be trained? Do they want to be empowered? Do they want to unearth the secrets of dog training and change their relationship with their dog for good?
No! They want to learn how to tell their dog to sit, stay and fetch! That’s what they are paying for! And not to poop on the rug or bite the kids too, for sure, but as long as that’s in the sales letter you probably don’t need it in the title. SitStayFetch was perfect!
Now, you could say that the market will prove one of us right and the other wrong and if I am right, SitStayFetch will be quietly resurrected in a month or two, or will morph again into something else.
But at the same time, Kingdom Of Pets are adding videos to the product and only raising the price by $10. So it’s an even better deal than it ever was and probably they will make more sales and everybody at KOP will end up believing the name change was a good thing.
So what do YOU think, fellow affiliates?
Are you happily downloading the new banners and editing all the followup messages in your autoresponder? Or did you transfer yesterday’s email to your spam folder, pretending you never read it? Will Secrets To Dog Training become the undisputed pack leader and dominate the whole of the virtual world, or will SitStayFetch still be guarding your little corner of the internet?
Filed under: Affiliate Marketing