Testimonials are almost always a good thing. Even better if there are photos, audio or video on the testimonials.
If customers mention their results from using the product it can be very convincing and may do great things for your conversions, but it may be in breach of FTC regulations so proceed at your own risk. You may consider that the FTC are more likely to go after the product vendor than a mere affiliate, but who knows. I’m talking here about testimonials that say “With this ebook I reversed my diabetes in X weeks” etc. Personally, that wouldn’t stop me promoting the product but I don’t live in the USA. And I still wouldn’t quote those testimonials on my own website, especially for health issues.
Sometimes testimonials don’t add anything and might even put off some buyers. On one of the diabetes product sales pages, a customer said how much he had liked the author’s ebook on acid reflux. As soon as I saw that I’m thinking, “Hold on, isn’t this guy supposed to be a diabetes expert? Looks like he’s just a hack writer after all … I could probably write the thing myself”
I almost didn’t bother to mention this because it’s so obvious, but check the commission percentage and what the price is, so you know roughly what you will get per sale. I’d look for at least $20 per sale.
6. How Many Products Can You Promote?
If all the products are very similar I wouldn’t promote more than one at a time. I would have one primary product that was promoted on my website and in the first autoresponder messages. Then I might switch to promoting a second product in the second half of an autoresponder series. That’s just to catch people who want to buy, but didn’t like the look of the first one for some reason of their own.
In addition you can promote any product that is very different from your primary product at any time (e.g. a diabetes recipe book as well as a method for reversing diabetes). You can promote this alongside your primary product because many people might want both.
If there are a lot of good products in different aspects of the niche (e.g. in the internet marketing niche) you could follow the sales funnel principle. You promote the cheapest one of your chosen products first and then gradually work up to the most expensive.
Don’t do this with products that are very similar, though. You don’t want your buyers to feel they have bought 6 versions of the same thing. Your ideal buyer should be happy when s/he has bought ALL of the products in your funnel because they complement each other perfectly.
Assuming you now have a shortlist of 2-3 candidates for your primary product, you can ask the vendors for review copies. If you have a relevant website, you could send them a link to show them you are a genuine affiliate. That’s if you are happy to reveal your site.
If you get the ebooks, go through them imagining that you are a target customer. Even without knowing anything about the subject or putting the method to the test you will probably have a good idea of whether your buyers will feel they received good value. Here are some points to consider:
Is it well written?
How clear are the instructions?
How easy would it be to follow the method?
Does it require that you buy other things that are expensive?
Does it convey enthusiasm to keep people motivated?
Does it build trust so you believe it will actually work?
Note that we are not asking here whether the method actually does work – you’re not going to test it. It’s just whether the ebook builds enough trust that you would be willing to give it a try.
Put yourself in the place of the buyer who is looking for a solution. E.g. for a diabetes ‘cure’, would you want to try the method yourself if you were diagnosed with diabetes tomorrow?
If the answer is yes, the customer will probably feel they got good value even if the method turns out not to work for them. But if the answer is no, chances are they will never even try it and will either think they were scammed or will request a refund right away.
It is very important to be sure that anything you promote will offer value to the customer, especially if you have built a list. A bad product can decimate a list of subscribers that you would otherwise have been able to make more money from later.
Many of your subscribers in non-IM niches will assume that you are either the creator of the product you are promoting, or his/her employee. If you promoted it, and they end up feeling scammed, they will think you scammed them.
So don’t skip this step if you are promoting to a list. Either read the product or find some feedback from real customers on forums – not other affiliates!
Note: If you’re looking for reviews of Clickbank weight loss products with PLR, you’ll find some excellent ones here:
That’s it for my tips to finding the best Clickbank product to promote. Please feel free to add your own tips below in the comments section!
Filed under: Affiliate Marketing