7 Tips To Finding The Best Clickbank Product To Promote (3)
Go back to Best Clickbank Product part 1
4. Testimonials
Testimonials are almost always a good thing. Even better if there are photos, audio or video on the testimonials.
If customers mention their results from using the product it can be very convincing and may do great things for your conversions, but it may be in breach of FTC regulations so proceed at your own risk. You may consider that the FTC are more likely to go after the product vendor than a mere affiliate, but who knows. I’m talking here about testimonials that say “With this ebook I reversed my diabetes in X weeks” etc. Personally, that wouldn’t stop me promoting the product but I don’t live in the USA. And I still wouldn’t quote those testimonials on my own website, especially for health issues.
Sometimes testimonials don’t add anything and might even put off some buyers. On one of the diabetes product sales pages, a customer said how much he had liked the author’s ebook on acid reflux. As soon as I saw that I’m thinking, “Hold on, isn’t this guy supposed to be a diabetes expert? Looks like he’s just a hack writer after all … I could probably write the thing myself” 
5. Commission
I almost didn’t bother to mention this because it’s so obvious, but check the commission percentage and what the price is, so you know roughly what you will get per sale. I’d look for at least $20 per sale.
6. How Many Products Can You Promote?
If all the products are very similar I wouldn’t promote more than one at a time. I would have one primary product that was promoted on my website and in the first autoresponder messages. Then I might switch to promoting a second product in the second half of an autoresponder series. That’s just to catch people who want to buy, but didn’t like the look of the first one for some reason of their own.
In addition you can promote any product that is very different from your primary product at any time (e.g. a diabetes recipe book as well as a method for reversing diabetes). You can promote this alongside your primary product because many people might want both.
If there are a lot of good products in different aspects of the niche (e.g. in the internet marketing niche) you could follow the sales funnel principle. You promote the cheapest one of your chosen products first and then gradually work up to the most expensive.
Don’t do this with products that are very similar, though. You don’t want your buyers to feel they have bought 6 versions of the same thing. Your ideal buyer should be happy when s/he has bought ALL of the products in your funnel because they complement each other perfectly.
7. Reviews
Assuming you now have a shortlist of 2-3 candidates for your primary product, you can ask the vendors for review copies. If you have a relevant website, you could send them a link to show them you are a genuine affiliate. That’s if you are happy to reveal your site.
If you get the ebooks, go through them imagining that you are a target customer. Even without knowing anything about the subject or putting the method to the test you will probably have a good idea of whether your buyers will feel they received good value. Here are some points to consider:
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Is it well written?
How clear are the instructions?
How easy would it be to follow the method?
Does it require that you buy other things that are expensive?
Does it convey enthusiasm to keep people motivated?
Does it build trust so you believe it will actually work?
Note that we are not asking here whether the method actually does work – you’re not going to test it. It’s just whether the ebook builds enough trust that you would be willing to give it a try.
Put yourself in the place of the buyer who is looking for a solution. E.g. for a diabetes ‘cure’, would you want to try the method yourself if you were diagnosed with diabetes tomorrow?
If the answer is yes, the customer will probably feel they got good value even if the method turns out not to work for them. But if the answer is no, chances are they will never even try it and will either think they were scammed or will request a refund right away.
It is very important to be sure that anything you promote will offer value to the customer, especially if you have built a list. A bad product can decimate a list of subscribers that you would otherwise have been able to make more money from later.
Many of your subscribers in non-IM niches will assume that you are either the creator of the product you are promoting, or his/her employee. If you promoted it, and they end up feeling scammed, they will think you scammed them.
So don’t skip this step if you are promoting to a list. Either read the product or find some feedback from real customers on forums – not other affiliates!
Note: If you’re looking for reviews of Clickbank weight loss products with PLR, you’ll find some excellent ones here:
Clickbank Weight Loss Product Reviews PLR
That’s it for my tips to finding the best Clickbank product to promote. Please feel free to add your own tips below in the comments section!
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Filed under: Affiliate Marketing
Thanks for these tips. Some of them are common sense, but it’s good to have them all organised in one place.
Hi Rosie,
I doubt anyone who has read these posts could possibly have a problem selecting a Clickbank product for any niche.
Thank You.
Regards
Norman
Hi everyone – It IS great to have all these great tips in one handy place! It’s an added bonus to share all our thoughts and experiences together on this topic Rosie presented.
I just bought the CB Weight Loss Review PLR from the link provided on this page, and I’m thrilled with it, on top of my Diabetes PLR pack. It just cut me a ton of time, whereas I had already begun the process of writing to CB e-book authors to ask to review their material (it’s a slow process sometimes, but it saves me a few bucks, and at least you know what you’re promoting – or won’t!)
Wow, I’m not even going to try to calculate all the time I saved from NOT doing this, since there’s 20 reviews in the pack I got, for only $15.00, and I just know I couldn’t have done a more thorough research, after giving it a go-over, having all read them now. The costs for the PLR pack works out to less than “one dollar” per review!
I’m sure that anyone who gets it won’t regret it, it’s “top-notch” reviews in my opinion, very professional, highly informative, easy-to-read and understand, and you can modify them a bit, if you feel it’s absolutely necessary.
Of course, I’m applying my tools of “Rosie’s 7 Tips for Choosing CB Products” as I give the 20 e-books a final look-over. I’ll probably strike off those with “pop-ups” off the bat. With these many great reviews, I’m sure to land at least 10 that I’ll feel very confident about promoting, even after I’ve put them through the “ringer” so to speak, lol.
But they can all be used, as they give the pros and cons, anyways … I just hate pop-ups and opt-in boxes … and prefer to lose them
Good luck everyone in your endeavours.
Ann
Hi Rosie …
I think it is important to cover something you mentioned. The part about asking for a review copy. I remember how I felt years ago when I asked someone for the first time. I didn’t know if I would get a ‘yes’, ‘no’ or some email filled with cursing. Happily, the product owner not only gave me a review copy of that product, but also a copy of a not-yet-released product. Talk about being prepared for a new release … priceless.
Since that time, I have never had any hesitancy about asking for a review copy. I just got a positive reply for a template package that sells for almost $100. Normally, I don’t promote such things, but it is brand new and all templates have superb graphics .. etc.
Don’t think for a minute that just because it may be selling for a high dollar amount, that the owner will say no.
Bottom line .. the worse they can do is say “NO” really. If they do, I thank them for at least considering it and send them a little surprise present for their time. I always want to leave them on a positive note regardless.
Truth is though … of all that I’ve asked … I have never met with a negative response. Go figure … ~smile~
Art: I think a lot probably depends on how you ask, and if the product owner believes that you are genuinely considering promoting (and have an effective way of doing that) or if it is just a question of somebody trying to get the product for free for their own use. Sounds like you are getting it right
Something I didn’t say in the post is that you could say how big your list is in that niche – if you have one and if you plan to promote that way.
You shouldn’t feel you have to promise to promote the product, however. The owner will accept that it’s going to depend on what you think of it.
Rosie
In case it helps anyone here looking for fast ways to identify and select affiliate products in one simple step, I came across this site that seems like a great idea:
http://jounce.com/
Hope others find it useful too.