If you run Adsense on any of your sites, you probably received an
email from Google last week explaining about their new interest
based advertising and the need for privacy policies on your sites
to include reference to their Dart cookie.
We have until April 8th to implement this on all Adsense sites or
face Google’s wrath
If you didn’t receive Google’s email, check the email address that
is associated with your Adsense account or go here:
may find useful: http://www.freeprivacypolicy.com/
I used it for my sites and I loved it. You can edit your policy after it has been created. They give you the HTML. So you can copy and paste for other sites, easily change contact information, delete irrelevant paragraphs etc.
They have not yet updated it to include wording about the Dart cookie so you will need to add a paragraph in the additional information section. I headed mine ‘Interest based advertising’ and then just gave the information about the Dart cookie that Google says we must include.
This is what I wrote for the extra paragraph (but you must do your own due diligence for your own sites):
Interest Based Advertising
Filed under: Niche/Adsense