So this is what I look for in a sales page:
1. Does it look professional?
It’s true that some ugly sites convert well, but unless you have evidence of this I think a professional looking site inspires more trust. You don’t want the graphics to be too distracting, but you want it to be laid out so that it is attractive, clear and easy to read.
2. Does it keep your attention as you read?
When I was looking at the diabetes product sales pages to answer Ann’s question, I thought that one of them definitely had too much scientific information. I was losing interest, even when I put myself in the position of a diabetes sufferer. I didn’t need to know what was happening in my pancreas, I just wanted a cure!
The moment you realize that your attention has wandered, look at the sales page and try to see what caused it. Sometimes it’s something personal to you (e.g. a name makes you think of a friend) but many times it’s something that will cause your visitors to lose interest and click on that nasty little X at the top of their screen.
Personally, I never buy from sales pages that have nothing but a video on them. I don’t have patience or time to sit through it. I’m not interested in the vendor’s story. I want to skim through a sales page in a few seconds to see if the product interests me before I watch anything. I’d assume my visitors would feel the same so I would avoid promoting video-only sales pages.
It would be different if you do most of your own promotion through video, e.g. if you have a video blog. Anybody who clicks through from your video blog must like video, so they would be likely to respond well to a video sales page. You have to think about YOUR visitors and how you have brought them to this point.
Of course, look for a clear call to action on the sales page. The ‘Add to cart’ or other buy button should be easy to find even if you are scrolling quickly.
3. No popups or leaks
Leaks are when the page diverts your visitor so they take some other action instead of buying this product right now.
If your visitor goes off the sales page through a banner ad or some other site that the vendor owns, you almost certainly won’t get credit. Clickbank doesn’t work that way. The exceptions are:
(a) upsells (after the visitor buys the first product) and downsells (e.g. if a discount is offered when the visitor tries to click on the X). You do get credit for those.
(b) if the home page lists a lot of different products on the same domain they are probably all in the same Clickbank vendor account and one hoplink will get you credit for them all, but check them.
In case you don’t know, here’s how to check the Clickbank cookie: click on your hoplink to land on the vendor’s website. Then click through from the buy button on the sales page to the Clickbank payment page that asks for your credit card details. At the bottom it should say [affiliate=xxx]. If your Clickbank ID is shown in place of xxx, you will get the credit.
What if the page pops up an opt-in form?
In theory that should be OK but it’s a little risky. Your visitor has been cookied with your ID and that should survive provided the vendor’s emails send people direct to the product home page with a naked link. But if the emails contain the vendor’s own Clickbank hoplink, it will overwrite yours. Then the vendor is stealing your visitors and you won’t get credit.
You will need to sign up to the list yourself to check this out. First cookie yourself with your own affiliate link by clicking through it, then click on the links in the emails the vendor sends you and check that your affiliate ID still shows on Clickbank’s payment page.
Of course there is a chance that the visitor will delete their cookies after their first visit to the sales page. Then you lose them. That’s one of the risks of affiliate marketing and it can happen with almost any merchant. It’s just too bad.
Because of this possibility, some affiliates prefer not to send people to any sales page containing an opt-in form, even if the vendor is honest. Others consider that the opt-in will increase conversions (that’s why the vendor has it there) so the affiliate will still be better off: even if a few visitors delete their cookies, more of the others will buy. The truth is, your results will depend on the effectiveness of the vendor’s follow-up emails. You already signed up to the list so you can judge them for yourself.
The other 4 tips are here:
Go to Best Clickbank Product Part 3
Filed under: Affiliate Marketing